Branding and Theming
PICR allows you to customize the appearance of shared galleries with custom branding. This helps photographers maintain their brand identity when sharing photos with clients.
Brandings are named presets that can be applied to any folder and will cascade to all subfolders (unless those subfolders have their own branding assigned).
What Can Be Customized
| Setting | Description |
|---|---|
| Name | A name to identify this branding (e.g., “Wedding Style”, “Corporate”) |
| Logo URL | A link to your logo image (displayed in the gallery header) |
| Theme Mode | Light, dark, or auto (matches client’s device) |
| Primary Color | The accent color used throughout the interface |
| Heading Font | The font used for folder titles and section headers |
| Heading Font Size | Size of the folder title (XS–XL presets) |
| Heading Alignment | Left, center, or right alignment for the folder title |
| Thumbnail Size | Target row height for gallery grid thumbnails (XS–XL presets) |
| Thumbnail Spacing | Gap between thumbnails in the gallery grid (XS–XL presets) |
| Thumbnail Corners | Border radius of thumbnails — from sharp corners to pill/circle (XS–XL presets) |
| Available Views | Restrict which gallery views (List, Gallery, Feed) link users can access |
| Default View | Which view link users land on when opening the gallery |
| Footer Title | Business name shown in the gallery footer (links to Footer URL if set) |
| Footer URL | Website URL for the footer business name link |
| Social Links | Row of icon buttons linking to your social media profiles |
Creating a Branding
- Go to Settings → Branding tab
- Click Add Branding
- Enter a name and configure your preferred settings
- Click Create
You can create multiple brandings for different purposes (e.g., one for weddings, one for corporate events).
Assigning Branding to Folders
- Navigate to a folder in PICR
- Click Manage to open the folder management panel
- In the Branding dropdown, select a branding preset
- The folder will immediately use the selected branding
To remove branding from a folder, select None (inherit from parent) in the dropdown.
Branding Inheritance
Branding settings are inherited by subfolders. If you assign branding to a parent folder, all subfolders will use those settings unless they have their own branding assigned.
This means you can set branding once at a top-level folder and have it apply to your entire gallery structure.
Banner Image
A banner image is a full-width decorative photo displayed at the very top of a folder, above the folder title.
- To set a banner image: right-click (or use the “…” menu) on any image in the folder and choose Set as Banner Image, or use the purple image-icon button in the feed or lightbox view.
- To clear a banner image: open the folder and click the remove button (✕) that appears in the top-right corner of the banner.
Banner images only display on the folder they are explicitly assigned to — they do not cascade to subfolders.
Gallery Appearance
The Gallery Appearance settings in the branding form control how thumbnails look in the Gallery view:
- Thumbnail Size — controls the target row height (XS = 150px, SM = 200px, MD = 300px, LG = 450px, XL = 600px)
- Thumbnail Spacing — gap between thumbnails (XS = 2px … XL = 32px)
- Thumbnail Corners — border radius (XS = sharp corners, XL = fully rounded/pill)
View Restrictions
Under Gallery Defaults in the branding form you can:
- Restrict available views — check only the views you want link users to see. Admins always see all views regardless.
- Set a default view — choose which view link users land on when opening a gallery. The default view must be one of the available views.
If a link user’s saved view preference is not in the available views, they are automatically redirected to the default view.
Footer and Social Links
Under Footer in the branding form:
- Footer Title — your business name, shown at the bottom of the gallery. If a Footer URL is set, the name becomes a clickable link.
- Footer URL — your website URL.
Under Social Links, you can add an ordered list of social media / contact buttons displayed in the footer:
- Paste a URL and the type auto-detects (Instagram, Facebook, YouTube, etc.)
- Supported types: Instagram, Facebook, TikTok, YouTube, Twitter/X, Pinterest, LinkedIn, WhatsApp, Vimeo, Google Review, Email, Phone, Website
- Each link has a title (shown in a tooltip), optional “open in new tab” setting, and up/down ordering controls.
Heading Fonts
PICR includes a curated selection of fonts suitable for photography galleries:
Sans Serif
Clean, modern fonts for a professional look.
- Signika (Default) - Friendly and approachable
- Inter - Crisp and neutral, great for commercial work
- Source Sans 3 - Clean and versatile
- Manrope - Minimal and geometric
- Merriweather Sans - Balanced with a classic feel
- Montserrat - Bold and branding-forward
Serif
Elegant fonts with a traditional feel.
- Merriweather - Classic and readable with warmth
- Lora - Soft and romantic
- Libre Baskerville - Elegant and literary
Display
Statement fonts for headings only (not body text).
- Bebas Neue - Bold and condensed
- Abril Fatface - High contrast, elegant
- Poiret One - Thin and artistic
- Amatic SC - Hand-drawn and playful
Script
Handwriting-style fonts for a personal touch.
- Oleo Script - Friendly retro style
- Pacifico - Fun and playful
- Pinyon Script - Formal calligraphy
- Dancing Script - Readable with warmth
Monospace
Technical fonts for a modern, editorial look.
- JetBrains Mono - Clean and technical
Accessibility
High-legibility fonts designed for visual accessibility.
- Atkinson Hyperlegible Next - Optimized for readability
- Atkinson Hyperlegible Mono - Monospace variant
Theme Modes
| Mode | Description |
|---|---|
| Auto | Matches the client’s device preference (recommended) |
| Light | Always uses light theme |
| Dark | Always uses dark theme |
Primary Colors
Choose from a range of accent colors that will be used for buttons, links, and highlights throughout the interface. The color palette is designed to work well in both light and dark modes.
Best Practices
- Create reusable brandings - Set up brandings for different client types (weddings, corporate, portraits) and reuse them
- Match your brand - Choose fonts and colors that complement your photography style and business branding
- Consider accessibility - If your clients include older audiences, consider using the Atkinson Hyperlegible fonts
- Use Auto theme - Let clients choose their preferred light/dark mode
- Assign at the top level - Assign branding to parent folders so subfolders inherit it automatically
- Use view restrictions - Set Available Views to “Gallery only” for delivery galleries where clients just need to browse photos
- Add social links - Add your Instagram, website, or contact links so clients can find you after viewing their gallery
Mobile App
The PICR mobile app fully supports custom branding. When clients view galleries through the app, they’ll see your custom fonts, colors, and theme settings.